Elsy has been acquired by VideoAmp.
Joining the mission to increase the value of advertising.
Optimize campaigns across all paid media platforms to maximize business outcomes
Elsy helps advertisers optimize complex portfolios of granular investments across all paid media platforms to maximize growth and ROI
How it Works
Algorithmically Optimize Media Plans
Omnichannel: All paid media channels
Granular: Down to platforms and tactics
Data-Driven: Fully harness all available data
Algorithmic: Leverage advanced algorithms
Outcome-based: Optimize towards your specific KPIs
User Controlled: Apply guardrails and set goals
Monitor Performance in Real Time
Integrated: Reconciled against Plan and Forecasts
Always-on: Low-latency daily monitoring
Transparent: Full data access and control
Rebalance for Maximum Returns
Agile: Rebalance based on latest performance
Predictive: Quantify and track KPI improvements
Flexible: Activate with your existing buying partners
Why you need Elsy
Media investment optimization is not a human scale problem any more
Manual approaches are ineffective and inefficient
Hiring a team of data scientists and engineers is slow and expensive
Optimization
Accelerate growth and maximize returns by leveraging Elsy’s proprietary predictive and optimization algorithms
Automation
Improve operational efficiency and accelerate response times through automation of repeatable tasks
Control
Achieve full visibility and traceability into media investment decisions, optimization goals and underlying data
Typical Results
3x
Faster Optimization Cycles
30%+
Increase in ROI
100%
Control
$300m + Optimized Across 50 + Platforms
Elsy has been used by leading advertisers in Finance, CPG, Apparel, eCommerce and Travel to optimize more than $300m across traditional, digital, social, programmatic, search and e-commerce platforms, including:
The Elsy Difference
Algorithmic optimization and planning
The only platform to provide advertisers with an algorithmic approach to omnichannel media planning and optimization, leveraging your existing attribution measurement and media buying partners
Fully harness proprietary brand data and media marketplace intelligence
Elsy is the single platform that integrates your proprietary brand data including business, media, ROI and audience metrics; and augments it with media marketplace intelligence to drive granular and predictive campaign optimizations across all media channels
Only AI alternative to manual approach
The first algorithmic platform to leverage AI as an alternative to manual approaches that are still employed commonly in the marketplace for media planning and campaign optimization.
What value does Elsy bring to its Customers?
Leading advertisers have deployed the Elsy platform resulting in increased media ROI and cost savings driven by operational efficiency, across verticals:
Consumer Financial Services
SOLUTION
Leveraging Elsy’s AI engine, this Consumer Financial Services advertiser was able to reduce planning cycles and improve ROI by optimizing over $500K in weekly spend across 400 tactics running concurrently in 8 media platforms
RESULTS
80% time saved in planning and optimization cycles
3x ROI over previous campaigns
Consumer Packaged Goods
SOLUTION
Algorithmic optimization of $40m+ campaigns for 4 brands across video (TV, OTT, FEP and Programmatic), social, display, search and e-commerce platforms by audience and by week
RESULTS
5x improvement in optimization cycles from one month to a few days
$670k in Net Margin improvements identified within weeks of deployment
Apparel eCommerce + Retail
SOLUTION
Using Elsy in support of their omni-commerce approach, for the first time this media team optimized media investments towards Retail + eCommerce performance across all media channels, further targeting at a granular geographic and audience level to drive increases in sales volume
RESULTS
10x return over previous brand campaign
1st omnichannel and omni-commerce approach